About EABD news
EABD news publishes business news from across East Africa, stories from EABD's own data, and practical guides for buyers and business owners. Articles are written with AI assistance and checked by EABD editors before they go live. Sponsored posts are paid for by the business named on them, and they are always labelled.
How articles are written
- Every article starts with a brief from an EABD editor, or from a business for a sponsored post. News stories start from a primary source, such as a regulator's notice, an exchange filing or a company statement.
- AI drafts the article from that brief and those sources. It is told to use only the facts it is given, and never to invent figures, prices, dates, quotes or results.
- An editor reads every draft, checks it against the brief, edits it and decides whether to publish it. Nothing is published automatically.
- Figures about a place, such as the number of businesses listed there, are counted from the EABD directory itself and dated with the month they were counted.
Stories carry the name of the person responsible for them, or the byline EABD Editorial. Our editorial standards
How sponsored posts work
- A business listed on EABD with a paid plan can ask for a post about its own news, such as a new product, a new branch or an offer. Every business pays the same fixed price.
- EABD writes the post for EABD readers and checks it to the same standard as every other article.
- The post has a "Sponsored" label at the top, the business is shown with it, and a line at the end says who paid for it. Sponsored posts are listed under Partner content, apart from our news. Links out of a sponsored post are marked as sponsored for search engines.
- EABD does not endorse the businesses in sponsored posts, and never says it has tested or recommends them.
- Sponsored posts are published on EABD only. A business that wants to share its news elsewhere links to the EABD article.
News by country and town
An article about a country, county or town is also listed on that place's news page, for example Kenya or Nairobi. A place has a news page only when real articles are about it. We never write articles just to fill a town's page.
Corrections
If something in an article is wrong, tell us with the article's address. An editor checks it, corrects the article and adds a dated note. Corrections
