E EABD East Africa Business Database

Policy

Advertising Policy

Understand EABD advertising, promoted placements, campaign rules, and privacy-first outreach standards.

Fair business promotion

Promoted placement improves visibility but does not allow unsafe, misleading, illegal, or deceptive claims. EABD may moderate listings, campaigns, awards, and badges before or after publication.

Privacy-first campaigns

Advertisers select business segments such as industry, service, location, company size, and profile signals. Recipient emails remain hidden unless a reply or approved package rule unlocks contact details.

Claims and substantiation

Businesses are responsible for ensuring pricing, awards, certifications, performance claims, portfolio details, and service descriptions are accurate and supportable.

Campaign limits

EABD may throttle, pause, reject, or require edits to campaigns that look abusive, irrelevant, duplicative, discriminatory, or harmful to recipient trust.